NFL x NSAC: Creative Director
As part of the 2025-6 National Student Advertising Competition, I served as the Arizona State University team's Creative Director, primarily working on the creative strategy and plansbook. Elevated, textured creative direction became the foundation of the project, scoring us bronze.
Duties
Creation of a comprehensive visual identity for photo, video, layout design
Supervision of designers also creating graphics to ensure visual consistency
Overseeing of a dense 14-page plansbook where strategists and account managers incorporate their information
Creative Strategy
As campaign strategy revolved around fostering community and breaking the digital disconnect from sports media, creative strategy increasingly focused on analog texturization to contrast the isolation of digital sports media.
